Businesses use SEO from across the world, and many small businesses don’t invest in it, thinking they don’t have the budget or can manage the process in-house. The purpose of SEO is to improve brand visibility online and drive more relevant traffic. The highest quality leads can be generated, but this happens only if you hire someone worthy, professional, highly skilled, and specialized. Otherwise, you risk losing your reputation and doing more harm. To better understand what to expect, request a quote from agencies and see what services they offer.