Plus, enriched data can be used to fine-tune AI-based AML and KYC algorithms based on specific user and transactional information. Enriched data allows for a more personalized approach to online financial protection, enhances interoperability between the internal tools and systems utilized by your employees, and is a tool to identify emerging threats, even before they are included in the definitions of conventional fraud prevention applications. Data enrichment is all about the continuous update of transactional information based on external database sources. So, it's a crucial tool to be one step ahead of fraudsters and supply machine learning models with new and comprehensive training sets.