There are many ways to approach an advertising campaign. As a specialist, you have a wide range of techniques, strategies, and channels in your toolbox that you can try to connect with your audience. What you need to understand is that this is a vast field. As a result, it is essential to set goals before starting a campaign. What is what you want to achieve? Do you want people to know your brand or want to gain new clients? Set some goals, consider a specific budget, and after doing that, go ahead and apply a well-developed strategy to maximise your impact.