If you’ve been to a trade show, or if you’ve walked by a retail display, you’ve probably seen a retractable banner. And if you were immediately attracted to the banner’s message or the item being featured, you've already been influenced by the power of a well-designed banner.Retractable banner stands are popular among marketers who need a professional-looking display that doesn’t require hours to set up. These banners roll neatly into a protective base and can typically be pulled up in seconds.