The 2000s were all about evolution, and therefore, change! Technology, fashion, make-up, music, and movies, everything took a turn. In the early 2000s, search engines like Google (Bing and Yahoo), became the main gateway to the online world. Basically, every traditional marketing agency became a digital marketing company, because everyone saw the switch that was about to happen. Business owners realized that online advertising was the future, and they all wanted to hop on it. That’s how the concept of SEO and PPC appeared; SEO stands for Search Engine Optimization, and PPC stands for Pay-per-click.