If you own a business or website, you need an SEO plan. Period. Search engine optimization is no longer an option; it's a necessity. Having a solid strategy is critical to success in the online world. But what exactly does this mean, and how do you create one? This is simply a plan of action for improving your website's rankings in search engine results. This can be done by optimizing your website's content and structure, building links, and improving your online presence.