Why should you care about the ever-complicated world of SEO? Because a comprehensive search engine optimization strategy implemented by a professional firm can be a surefire way to improve your performance in the SERPs, which can be crucial to your company's financial profitability. Any proper search engine optimization strategy will have to start with a comprehensive SEO audit, during which all aspects of the technical and content factors that can influence the attention of your visitors and the likelihood of their interactability with your services will be analyzed.