Sameer Petro is an Associate Certified Coach (ACC) with the International Coaching Federation (ICF). He has over 26 years of experience working in the Middle East within the humanitarian sector. He shifted careers in 2001 when he started working with management teams and executives, coaching them and helping them perform at their best. Sameer is the Executive Director of Ithraa which he co-founded in 2008, located in Amman, Jordan.