If you are unsure about your business needs, you should turn to specialists in this field, but choose the proper agency. The best thing you can do is to do thorough research before you select someone to hire because, as you may have seen until now, there are lots of them on the market. Consider your budget and how much you want to be involved in the process. Some business owners want to work closely with the firm they hire, be part of the entire process, and give their opinions, which is not always recommended.