Business travel has undergone a radical transformation in recent years. The days of flying in for a meeting, spending the night in a sterile hotel room, and flying out the next morning are rapidly fading. In their place, a new trend known as “bleisure” has emerged. This hybrid approach combines professional obligations with leisure time, allowing travellers to maximise their journeys and experience destinations rather than just airports and conference centres. It challenges the traditional notion that work and play must be kept strictly separate.