Before setting new goals for your organization, it is helpful to do such an exercise, especially if you involve team members who can come up with new, varied, and valuable perspectives. In any industry, you have competitors vying for the same audience's attention and offering services to fill your needs. It is essential to know who your direct and indirect competitors are, what they do better than you, as well or less well, and to clarify how you differentiate yourself from them. There are a few ways to approach the strategic planning 6 Sigma process, most of which are similar in steps.