In the business world, the only thing that truly maters is the profitability of the services and products you present to customers. But, to ensure this profitability, your internal resources will need to be focused solely on R&D operations and marketing. Sure, this is the way to go if you are looking to attract your core customer’s attention and improve the reputation of your firm. The problem, however, is that such a strategy will deflect your emergency budget, reduce the availability of your staff for financial recordkeeping procedures, and make you vulnerable to potential IRS audits that will probably find something wrong.