Do you prioritise fast results, and do you benefit from the necessary financial resources to handle a short-term advertising campaign? Then, going for a PPC strategy will most likely be worth your time. Over the years, have you collected the contact information of countless customers, and do you want to utilise it for a direct marketing approach? If so, email outreach might be something to consider. That said, for the vast majority of Australian businesses, the best digital marketing strategy currently available is search engine optimisation.