Now that we understand the brand's story, it's time to define the core message we want to convey through an attractive sign board design. This message is the heart of our visual and represents the central idea we want to communicate to anyone looking at the sign board. To define this core message, we must distil the essence of the brand story into a concise and impactful statement. What is the critical takeaway we want people to grasp? Is it the brand's commitment to sustainability, its passion for innovation, or its dedication to exceptional quality? Whatever it may be, we need to capture it in a few powerful words that encapsulate the brand's values and aspirations.