In today’s digital-first economy, businesses must leverage every tool available to capture attention, build trust, and drive conversions. Among these tools, email marketing remains one of the most effective and scalable methods of nurturing customer relationships. But in an age where time is precious and personalization is key, email automation is transforming how brands connect with their audiences. Even better, when combined with the power of the WhatsApp Business API, brands can unlock a multichannel strategy that supercharges conversions.