Although KYC-AML may seem like a dull acronym, it is about more than simply verifying information. It is all about the customer experience—getting to know your consumers, their spending patterns, and their motivations. Now, why would you want to do that? The most obvious benefit is that it facilitates a more customized service. An individual's spending habits are like a well-tailored suit; understanding your clients' financial habits allows you to dress them to perfection. The first step in fostering trusting relationships based on mutual respect and understanding is making people feel heard and valued.